"Learning in Advance Selling with Heterogeneous Consumers” (with X. Henry Wang and Chenhang Zeng), Managerial and Decision Economics, 2017

“Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?” Review of Industrial Organization, 2016

"Customization in an Endogenous-Timing Game with Vertical Differentiation" (with X. Henry Wang), Economic Modelling, 2013

"Competitive Effects of Mass Customizations," Review of Marketing Science, 2012

"Customization with Vertically Differentiated Products'' (with X. Henry Wang), Journal of Economics and Management Strategy, 2011

"Brand Familiarity and Product Knowledge in Customization," International Journal of Economic Theory, 2010

"Customization: Ideal Varieties, Product Uniqueness and Price Competition,'' (with X. Henry Wang), Economics Bulletin, 2009

“Incentive Schemes in Peer-to-Peer Networks” (with Haibin Lu and X. Henry Wang), The B.E. Journal of Theoretical Economics, 2009

Real and Virtual Competition," Journal of Industrial Economics, 2009

"Exposure Order Effects and Advertising Competition," Journal of Economic Behavior and Organization, 2009

"Price Experimentation with Strategic Buyers" (with Curtis Taylor), Review of Economic Design, 2008